Advanced Digital Marketing Training Program. Under this offer, the customer can get next-day free delivery in select areas, and standard free delivery everywhere else. It introduced its own advertisement along with Flipkart showcasing users the advantage to shop with them. Archived from the original on March 6, Ireland studies weekend of it”. For Snapdeal, was it long coming? It is predictable that the figure will rise to 85 to 90 percent in the coming two years. Up-to-the minute currency conversion, charts and more.

In , when Kunal Bahl and Rohit Bansal wanted to start their own business, they chose an offline couponing business and named it MoneySaver. The names like Myntra and Flipkart were entering the market at the same time. But working and focusing primarily on its goal, within 2 years, Snapdeal succeeded in making million user base. This service was not available for cash-on-delivery purchases. If, at any time, you are interested in reverting to our default settings, please select Default Setting above. The founders and existing investor Nexus Venture Partners pouring in Rs.

case study on snapdeal ppt

The company has been struggling to raise fresh funds due to the intense competition with Amazon and Flipkart. But the positive momentum that comes with this wave can create more players, bring in more money, and give way to more innovation. Over the last two to three years, with funding coming into snapdal market, Snapdeal like many in the industry started making mistakes, the founders said. Also, Snapdeal being based in Gurgaon had an advantage considering the fact that the furniture manufacturing industry is concentrated in the Rajasthan belt.


What really went wrong with Snapdeal?- A case study

Foreign Exchange Rates Barclays https: Orders placed with cash-on-delivery do not get this offer. In three months only, coupons were sold and it was time to carry the business to the next level.


case study on snapdeal ppt

Archived from the original on March 6, Ireland studies weekend of it”. Here, in this case studywe sstudy get to know the mistakes made by Snapdeal, raising a valid question of what is wrong with Indian startup. It has 25 million of user base and adds a new product every 20 seconds.

An investor who has closely observed the industry says Snapdeal had no commendable secondary management team. At that point of time, eBay was the only marketplace in India. There is no specific trend for the best price over time.

Case study on snapdeal ppt

No doubt about that. Under this offer, the customer can get next-day free delivery in select areas, and standard free delivery everywhere else. Up-to-the minute xase conversion, charts and more. But it needed creative partnerships and technology hacks.

case study on snapdeal ppt

The next trend cass startups has now initiated. In fact, this acquisition can give a fresh lease of life to Snapdeal. Snapdeal also had the highest number of fulfilment centres for any online retail platform in the country—69 across 25 cities, while Amazon currently has 27 and Flipkart If offline retailers are not fast for pick up, the whole system can collapse. Police Called to Supermarket Crowds”. However, ppt biggest decision of the founders came in November when inspired by the success of Alibaba.

But this Unicorn has lost its zest, and cannot charge forward anymore—too many initiatives and not following through have resulted in its downfall. Categories like beauty and FMCG have been discontinued too. In the backdrop of high valuations and lack of success shown by many players in the e-commerce sector will take a backseat now and many venture capitalist will start to focus on data-driven startups.


These are tested for consumer response, ecosystem ppf, and business benefits. Snapdeal had a huge market share in the deals business at that time and starting something new was very risky and this move surprised the investors too.

The exception is logistics firm GoJavas; but Snapdeal failed to capitalise it long term, and it fell into the hands of Pigeon Vase despite Snapdeal’s 20 million investment in it.

Case study on snapdeal ppt – Latest News Videos

Urban Legends Reference Pages. So there was no volume of users to cater to with the 14 regional languages in the app. Amazon claims that one snapdeap every three orders placed on its platform is from Prime customers, despite being a paid service.

The average age of the workforce at Snapdeal is Here are some surprisingly mistakes the founders have made about where the company has gone wrong. With efficient implementation, it could have given Snapdeal a turnaround, but failed to make waves due to strategic mismanagement.

The actual fact that Snapdeal is valued at a billion dollars today is a proofto the vision of its founders. Indian retail is evolving to blur the snapeeal between online and offline channels.