CASE STUDY ZEE TELEFILMS COMPETITIVE STRATEGIES
The participant and audience laugh, sings songswith Govinda who cracks all kinds of jokes and makes things lively. As a defense against Sony’s capturing of female viewership through Jassi Jaisi Koi Nahi,Zee launched a completely women-orientedserial called Astitva in Though Star was still at the No. Slowdown in India’s economic growth. The looming threat, www. View our pricing guide or login to see prices. We have a successful overseas operation, we have successful Zee Marathi, andwe have successful Zee Cinema.
The program had a massiveopening. Moreover, the regional channels by Zee, the Alpha bouquet,gained quick popularity as no other channels had any regional extensions. The participant and audience laugh, sings songswith Govinda who cracks all kinds of jokes and makes things lively. Diversified its operations by further investments in venturing into new areas. ZEE started thrusday blockbuster. ZeeCinemas popularity soared as it aired movies for people of all ages.
Also, the re-branding is aimed at adding the extra zing and edge which reinvents the spirit of the brand and brings it closerto our younger audience cohorts.
Zee Telefilms’ Competitive Strategies|Marketing|Case Study|Case Studies
Go to advanced search. Mrkt Group 6 Zee Telefilms Documents. Yes, Iwill be a lot happier if Zee TV regains its old position. The objectivewas to provide the viewers a blend of international and local channels. The promoters directinvolvement in the day-to-day business is a positive signal not only to the markets, but all and sundry, said a media analyst with aforeign brokerage firm. Zee incurred huge losses onthis account. An Internet portal called Tehelka launched a sting operation against corruptgovernment officials.
Diversified its operations by further investments in venturing into new areas.
With regard to its overseas operations, Zee was the clear leader with unparalleled reach. InZee took another step aimed at its global audience and conducted zee cine awards in London. Zee TV goes in for a snazzy new look, www. Zee Cinema was an instant hit with a movie-crazy nation. View our pricing guide or login to see prices. British game show Who Wants to Be a Millionaire?
But the scene seemed uncertain for bothStar and Sony, as all their efforts were not quite paying off. The idea did not click with the viewers and they got bored of watching the same tapes beingtelecast on all the Zee channels at the same time. The talk show was an instant success with famous actors like Shahrukh Khan and Aishwarya Rai, but the daily soapoperas on Star still had their grip on viewers.
Zee Telefilms’ Competitive Strategies
Commenting onZees sales strategy, a media report stated, An interesting new sales strategy that is being attempted this year is to rope in telecastpresenting sponsors region-wise.
Star tried its best to pull in the viewers. We have a successful oversees operation, we have successful Zee Marathi, we have successful Zee Ccase.
Zee Annual report,www. Zee Telefilms’ Competitive Strategies.
Mercedes India Competitive strategies Documents. Instead Sonycreated hype around the protagonist in the serial – Jassi, by keeping the identity of the actor under wraps. In aninterview, he said, The attempt to reach the top spot should always be the target – as it is with us – but without being emotional aboutthe whole affair, especially the numbers game.
Speaking about the program content, the release said, Zee Gujaratishowcases judicious news and festival-centric programs like Navaratri and a mix of classic and contemporary programming, includingcurrent affairs, news, talkshows, serials, movies and much more.
A media report said that within a month of its launch, Aaj Taks viewer ship shot up nearly five times. Access this item You must be logged in to access preview copies. We are proud to get this recognition from an organization which consists of some of the leading luminaries from the mediaand advertising fraternity. All fields Reference no. Star, the entire company, rests on three and a half hours of Star Plus.
It brokethe age-old tradition of creating curiosity among viewers by showing just a scene out of the new serial as a trailer. The Big Picturewww. Zee TVs broadcast content ranged from film-based to educational programs. Increase in operating costs.