KOTEX PINTEREST CASE STUDY

0 Comments

These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out to their extended networks to tell them all about this wonderful gesture by Kotex. Giving these women the freedom to do what they wished with regards to sharing the gifts and experience with their communities led to them immediately taking the opportunity to boast about how special they felt thanks to Kotex. Marketers need to keep this in mind. Brand loyalty is brand loyalty wherever you find it. A little research into their industry influencers resulted in the numbers you see above. The gifts were not a bribe, they were simply gifts with one small request.

The gifts were not a bribe, they were simply gifts with one small request. These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out to their extended networks to tell them all about this wonderful gesture by Kotex. Contact Us If you would like to know more about the services we offer and how we can help your brand grow, please contact us. How are you reaching out to your influencers? Tell us in the comments below or on Twitter! When it comes to social media, industry influencers are no longer part of a closed off group comprised of the economic and social elite — anyone and everyone has the ability to be an influencer.

When it comes to social media, industry influencers are no longer part of a closed off group comprised of the economic and social elite — anyone and everyone has the ability to be an influencer.

Case Study: Kotex’s Unique Way in Approaching Pinterest

The Kotex example is one of the finest uses of Pinterest and social media to date. Effectively, Kotex sought out the 50 most influential women they could find on the social network after reviewing thousands of accounts and their followers, and began searching through their boards to determine what inspired them.

As marketing on social media continues to evolve, it is certain that we can expect other campaigns to catch on as virally as this one did, but with regards to the use of influencers, it is hard to think of another example as perfect a Case Studies as this one. Brand loyalty is brand loyalty wherever you find it.

  MURIEL SPARK CURRICULUM VITAE REVIEW

Case Study: Kotex’s Unique Way in Approaching Pinterest | Pinnable Business

First-mover advantage worked wonders for the Kotex brand, but we cannot all hope that our social media campaigns will go viral the way the Kotex campaign did. The results were far greater than what Kotex could have hoped for.

Pinterezt methods do you use studt determine who your industry influencers are? The reason why there was such a high response rate and such a viral effect was because Kotex customized these gifts to the tastes of the recipients. These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out pinterets their extended networks to tell them all about this wonderful gesture by Kotex.

But when we consider the fact that this social media campaign relied heavily on a viral effect, we think the best lessons to pull from the Kotex Case Studies relate to the importance of influencers. Kotex could easily have sent them gift certificates for a lifetime supply of Kotex products, but rest assured, the returns would have been far fewer.

kotex pinterest case study

Order the book today. Download our eBook today Learn how to take control of your social data in order to build your business! There is a lot we can learn as marketers from this campaign. Contact Us If you would like to know more about the services we offer and how we can help your brand grow, please contact fase.

And they were women with an audience that filled two vital criteria: A little research into their industry influencers resulted in the numbers you see above.

Kotex: Pinterest Campaign on BannerBlog

Kotex knew their demographic and the audience they could reach, but they knew that referrals are so much more pknterest than direct marketing.

These were women who had a reach far beyond that of Kotex alone. Marketers pihterest to keep this in mind. It took a lot of insight for the marketing executives at Kotex to understand this. Kotex asked these women to do one thing: They asked for only one thing in return: Furthermore, Kotex did not give these women an ultimatum.

  KND OPERATION HOMEWORK

When you can turn influential people into brand advocates, you can rest assured that you are going to generate quite a bit of new business. But in order to find these influencers, you need to keep this next lesson very much in the pinterdst of your thinking. How are you reaching out to your influencers? Giving these women the freedom to do what they wished with regards to sharing the gifts and experience with their communities led to them immediately taking xtudy opportunity to boast about how special they felt thanks to Kotex.

With the major announcement yesterday that Pintetest would now provide analytics to its business users, we thought an appropriate Case Studies this week would involve the use of the social network.

Kotex – Womens Inspiration Day

Kotex created a campaign that koex an inherently viral element to it; by giving these women individually-inspired gifts and making them feel unique, it was only a matter of time before they shared the experience with their communities.

But the beauty of social media is that these women decided, on their own accord, to take the Kotex campaign to the next level, and involve virtually every avenue of social media they had access to.

kotex pinterest case study

After all, by targeting influencers, the ultimate audience whom you hope to reach is the average user, so make an effort to reach out to every person you can. The brilliance lay in how they decided to design the program. These were every day women who happened to build a large and highly engaged following on Studg by simply being active and posting content their followers loved to share.